Marketing is a long term endeavor. It should not be utilized with a “shotgun” approach. Advertising placement is a plan of action which best demonstrates the goals and ultimately achieves those goals. This does not happen overnight. Different business segments, outside risk and dynamic economic environments all play a role in determining successful achievements in marketing strategies and advertising placement. Media Spinach looks at all of these factors and is continually following the trends through on-going research and development to continue to achieve your goals.
Marketing and business development or "sales" takes time, money, and lots of preparation. One of the best ways to prepare yourself and your team is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately. Most advertising agencies will develop a plan based on creative. Or a brand goal. We develop your plan based on revenue. Even a non-profit needs to have revenue. That revenue is what keeps the wheels of your organization moving by soliciting continued support from donors, members, clients etc. Either way, whether you are “for profit", “not for profit”, or with a particular focus of business to consumer or business to business you need a plan.
Your brand is the personification of your business. It needs to embody your vision, your mission and your principals with the goal of being easily recognizable to your target without them having to research it on the internet. Or it can just make people laugh and think. We look past the way your logo works online or on paper. What do you do, why do you do it, how did it start, what do you stand for and what should people feel when they see you represented in any medium. Emotion and passion should play a role in how you communicate your vision and what you are asking people to do with your company. Media Spinach looks at creating your brand like a most important occasion. It’s an event, a precious resource, a life changing occurrence. Did we say passion?